About the company

Supporting Health & Fitness For Everyone



oneone fitness was founded in 2001 on the core principle that people of all ages and abilities can benefit from the provision of expert health and fitness training and advice – a philosophy that remains central to the Company’s operations today


Clients have included high profile sporting legends & major CEO’s of multi-million pound companies, to teachers & lorry drivers all wanting to get their fitness levels up for many different reasons.


Over time Oneone fitness developed strong relationships with industry leaders and now also prides itself on producing innovative solutions to fill the gaps and needs in the market using outside of the box thinking to solve problems with the simplest solutions.


In 2012 a research and development arm was formed, oneone promedia Ltd, which now develops market-leading software-based solutions for the fitness industry. 

All products and services developed by oneone promedia Ltd are based on in-depth industry research and the latest scientific studies into gym management, membership retention, fitness, physical performance and human health. 

Premium Quality 
To ensure its products are built to a market-leading standard, Oneone Promedia Ltd. uses only first-rate components and works with some of the most respected suppliers in their respective industries. 

In order to produce market-leading solutions that consistently deliver results, in the rapidly developing fitness industry, oneone promedia Ltd. believes in continual development. Research > Refinement > Results.


Oneone fitness is now the trading name for oneone promedia Ltd and our signature product is budd-e.







                      Diane Whittingham

                                 Non-Executive Chairman



Diane has more than 30 years’ experience of leadership and management roles in the NHS. For 15 years, she led the Calderdale and Huddersfield NHS Foundation Trust, one of the most consistently high performing Trusts in the UK. She later founded Unique Health Solutions, a successful consultancy firm providing support to health organisations and systems.

During her career, Diane has led several leadership initiatives and closely mentored numerous senior managers both in the public and private sectors. She assumed the position of Chairman at OOPM in April 2016 and applies her passion for people and significant organisational development experience to support Stephen and his team at a non-executive level.

Diane is married with two daughters and is a passionate sailor in her spare time. Having previously competed in a leg of the Clipper Round the World Yacht Race, her next challenge is to attempt to sail across the Atlantic in November.




Stephen Parkes                      

Founder & CEO                                

Stephen is a highly experienced and passionate fitness entrepreneur, who after rising from the grass roots of the leisure industry began his career as a personal trainer over 15 years ago and has provided expert fitness guidance to clients from all types of backgrounds, from truck drivers to teachers, CEO’s to TV personalities.

Stephen has utilised the wealth of industry knowledge and expertise he possesses, together with his relentless determination, to develop Budd-e into the market leading proposition that it is today. He is the key source of creativity and innovation within Oneone Promedia (“OOPM”) and continually strives to evolve the Company’s offering on a daily basis.

Aside from still personally training a small number of his favourite clients in his spare time, Stephen is a keen rugby fan. He is also an active supporter of St. Anne’s Hospice in Manchester.




                      Alan Spours

                                Non-Executive Director



Alan joined OOPM in April 2016 in a non-executive capacity, bringing with him over 30 years’ experience in system implementation and IT consultancy.

As an Informatics Director, Alan led the successful implementation of some of the most significant NHS EPR projects seen in the UK, including those at Wirral and Salford Royal Hospital. Alan later assumed the position of Chief Information Officer at NHS Northwest, a role he held until 2013. He then founded and continues to lead the informatics consultancy provider, Inform Health & Associates.

Outside of work, Alan enjoys travelling and enduring the emotional roller-coaster of being a Sunderland FC fan. He is a keen runner and recently completed the Manchester 10k, having previously raced in the Great North Run.